We are all bandwagons. We see a brand, recognize it because of popularity, and feel that we must side with them because everyone else is. Brands like Urban Outfitters and Nike have this kind of fan base and their goals are to expand to the ends of the Earth. Big companies like these seek a large fan base so that they can increase their current fan base all on the grounds of increasing their current net worth. Amazon is becoming one of these companies seeing as they are swiftly taking over companies that run their business in the material world rather than selling from an online source.
People just want to be part of a "fad", part of a popular name brand that is easily recognizable and to be part of a group of people who also have the traits of a "band-wagoner". We all are herded like sheep to the "best" product and to the popular name brands rather than the smaller brands that are constantly being overshadowed by Walmart or Apple. Companies like LinkedIn and Song Airlines have been beaten by their rivals only because they can offer anything and everything in their power to the consumer, drawing us in and claiming us as their own.
I could not agree more. My younger brother refused to wear any other shoe brands besides Nike or Adidas, as do all of his friends. These brands glorify specific models of their products with the idea that these shoes will make you cool, thus creating a fad. I agree that people are attracted to brands that are popular.
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