The dictionary defines cool as being "fashionably attractive or impressive". This definition has not changed since the creation of the specific usage of the word cool as being popular was created and it is something advertising companies are ruining. In my opinion the over usage of the "cool" factor on commercials creates a world where nothing can be cool without it having to be a secret. When companies stupidly use today trends in music, dance, or clothing they often begin to lose their cool factor the ore they are witnessed be teens.
This decision by companies to use cool in their commercials as a way to appeal to a younger graphic is becoming a situation. It is as though they are taking what is cool away from us and turning it into a past fad. Yes I know that does happen naturally but when companies show something very popular with today's youth in television 100 times in a day it looses its value as an embodiment of cool.
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