Frontline news for PBS did an amazing job analyzing the appeal of cool to the youth that make up a rather large marketing opportunity for ad companies. The short documentary revealed to me several things: one, teens are becoming a more important market than adults,two, people literally search for cool within teens, three, there is such thing as the band "Insane Clown Posse". What I was most shocked to learn about however, was how much advertising is targeted straight at us, teens, and how much of it is entirely based off of what is cool rather than giving the facts and selling without any flash.
To companies such as McDonald, Coke, and MTV finding what is cool is absolutely necessary to have a successful fiscal year and to be able to sell their products with ease. For MTV this is mostly the case seeing as they can communicate with teens over the television through music. Music is a factor of cool that is constantly changing so MTV chooses to change with it, always remaining popular without holding true to their original "beliefs".
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